mother bear. Don’t get between him and his cubs. 
His cubs were new ideas, new insights. And of 
course, his probes, he was always probing, he was 
out there pushing the envelope.


Q:  As a Canadian scholar, do you think McLuhan’s 
ideas were a part of his Canadianism. In other 
words, did being Canadian inform his work?

A:  His theories were totally Canadian. Nobody 
from any other country could have done it. Maybe 
Chile, because it is another country that is very 
long and thin. Kennedy called it the “Marginal